The Art and Science of Product Sense

Product sense is one of the most talked-about—and least clearly defined—skills in product management. Is it instinct or rigor? Taste or technique? Can it be taught, or is it something you’re simply born with?

In this talk, Vrushali Paunikar, CPO of Carta, breaks down product sense into its core building blocks and shares how her teams turned an elusive concept into a repeatable discipline. She’ll explore how great product judgment is formed, how organizations can systematically level up product sense, and how AI is changing the way we learn, test, and scale product intuition—without losing taste.