How Virgin Airlines Australia increased bookings by 9%

When Virgin Australia's Business Flyer program needed to prove product-market fit and drive measurable revenue growth, they turned to in-app channels to replace engineering bottlenecks with fast experimentation.

In this session, Kody Everson, Virgin Australia's product leader for Virgin Rewards, will share the product-led growth playbook that delivered these results.

You'll learn how they:

• Used behavioral analytics to uncover a silent UX blocker that increased completed orders by 5%
• Validated product-market fit with data showing 66% of new users completing a flight search on Day 1
• Used onboarding survey insights to inform both product roadmap and sales strategy