<-  BACK TO AGENDA

How to build a repeatable AI framework across the product lifecycle

2:00 PM - 2:45 PMMarch 25, 2026Day 1
Breakout
Festival Stage

Description

Everyone's talking about AI in product. Almost nobody has a repeatable process for actually using it.


Quezia Mara Miyazaki Frois de Paula, Group Product Manager at global fintech EBANX, shows how her team moved from AI experiments to an operationalized framework that delivers across the entire product lifecycle.


You'll walk away with:

  • A strategic blueprint for operationalizing AI in your product org
  • Specific, non-technical use cases for blending AI insights with Pendo's capabilities
  • Key metrics and dashboards that prove AI impact
  • Lessons from a high-growth global fintech on building with craft, not chaos


If your team is experimenting with AI but struggling to scale it beyond proofs of concept, this session shows you the way forward.

Personas

ProductProdOpsEngineering

Use Cases

Increase AI adoption & impact

Speakers

Quezia Mara Miyazaki Frois de Paula

Quezia Mara Miyazaki Frois de Paula

Head of Product Management and Product Design, EBANX
EBANX logo