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How to build a repeatable AI framework across the product lifecycle
2:00 PM - 2:45 PM•March 25, 2026•Day 1
BreakoutFestival Stage
Description
Everyone's talking about AI in product. Almost nobody has a repeatable process for actually using it.
Quezia Mara Miyazaki Frois de Paula, Group Product Manager at global fintech EBANX, shows how her team moved from AI experiments to an operationalized framework that delivers across the entire product lifecycle.
You'll walk away with:
- A strategic blueprint for operationalizing AI in your product org
- Specific, non-technical use cases for blending AI insights with Pendo's capabilities
- Key metrics and dashboards that prove AI impact
- Lessons from a high-growth global fintech on building with craft, not chaos
If your team is experimenting with AI but struggling to scale it beyond proofs of concept, this session shows you the way forward.
Personas
ProductProdOpsEngineering
Use Cases
Increase AI adoption & impact
Speakers
Quezia Mara Miyazaki Frois de Paula
Head of Product Management and Product Design, EBANX