Delightful intelligence: How to create AI products users love

Artificial Intelligence is everywhere, but most AI products fail to create meaningful user connections.

While companies race to add AI features, they often overlook what truly matters: building experiences users love. In this session, Ramli John and C. Todd Lombardo (Co-Authors of the coming new book Delightful Intelligence by O'Reilly) will reveal the framework that separates delightful AI products from merely functional ones. Drawing from real-world case studies of leading AI companies like OpenAI, Ada, and Crisp, you'll discover how to create AI experiences that foster trust, transparency, and genuine user satisfaction.

With functional AI capabilities becoming commoditized, the companies that win will be those that master the principles of human-centered design. Research shows that high-emotion companies deliver returns of over 1000% compared to 152% for low-emotion competitors—even during economic downturns.

Attendees will walk away with:

• Five guiding principles for creating AI products that users genuinely love
• A framework for identifying and avoiding common pitfalls in AI implementation that lead to user frustration
• Practical methods for balancing automation with personalization to create meaningful interactions
• Strategies for turning first-time users into loyal customers and loyal customers into enthusiastic advocates
• Real-world examples and case studies they can apply to their own AI product challenges