Connector Track Welcome + Keynote

Pendo can be a powerful tool—or just another line item in your tech stack.

Maybe you were the one who championed it and now you’re trying to get everyone else on board. Or maybe it landed in your lap and you’re wondering where to start.

Either way, the challenge is the same: how do you turn Pendo into something that actually drives adoption and business impact?

In this session, Liz will share how blending customer experience principles, product-led growth strategies, and yes—even classic improv—can help you organize your Pendo efforts, align them with real business goals, and shift mindsets across your organization.

Let's get some actionable steps to move from “just using Pendo” to making it a strategic advantage.