Building a strong product analytics strategy for cross-functional impact

When Unni Krishnan joined Bluebeam's product team—a company within the Build & Construct division within the Nemetschek portfolio—they'd been tracking product data for years. What they didn't have was a unified analytics strategy & key product metrics in a single pane of glass meant for executive reporting.

A year later, he's built a unified analytics practice across 4 portfolio companies within the division, all aligned around metrics that matter: core feature usage, time to value, trial conversion, cloud adoption, and market expansion. 

In this session, Unni shares how he got executive buy-in & support from PMs across multiple organizations, connected data sources to deduplicate users across products, tracked adoption of cloud-based applications, and connected the entire user journey, from marketing website to first login.