Lightning round: Using behavioral data to understand users

Energy Exemplar | How we ran a behavioral study entirely in Pendo

What if you could run a complete UX research study without scheduling a single interview, survey, or usability test? We did. And it changed how we prioritize product work.

This session walks through a behavioral UX study Energy Exemplar conducted to understand adoption of our analytics features in a complex enterprise product. No users harmed, no calendars consulted.

Braskem | How UX data broke through in the last place you’d expect 

Petrochemicals is about as traditional as B2B gets. Relationships, phone calls, complexity. Not exactly e-commerce territory.

This session is about building a digital platform in that environment (and what it actually took to get adoption). The technology wasn't the hard part. Earning trust was. Simplifying workflows that had been the same for decades was.

We'll cover how usability data shaped design decisions, how small improvements led to significant changes that outpaced major features, and how the platform became a catalyst for transforming the way teams actually work.

Zoetis | Speeding up customer resolutions with session replay

Every support team knows the struggle: issues are reported with missing details and unclear steps, and teams lose hours trying to reproduce the problem. At Zoetis, we transformed our support process by adding session replay, giving our team a front-row seat to the customer’s experience.

In this session, Zoetis will reveal how session replay empowers their support staff to watch exactly what customers did, eliminating guesswork and endless back-and-forth.