Lightning round: Proving ROI, from apps to AI agents

Salesforce & Pendo | Measuring the ROI of agentic transformation: Use cases, metrics, and lessons from the front lines

Agentic AI is rapidly transforming the enterprise landscape, offering new ways to automate and optimize customer and employee experiences. But while the buzz is growing, many organizations are still navigating the gap between "AI hype" and "AI value." The answer often comes down to one key factor: understanding and proving ROI.

In this practical and insightful panel discussion, we’ll break down exactly what businesses need to consider before embarking on an agentic journey. From uncovering the common challenges holding back enterprise adoption to rethinking how ROI should be measured in an agent-led world, this session is designed to equip you with the clarity and confidence you need to move forward – or to wait strategically.

Using Salesforce’s Agentforce as a primary case study, our panelists will share real-world lessons on what it takes to succeed.

What you’ll learn:

• The real reasons behind Agentic adoption hurdles – and how leaders like Salesforce are solving them.
• Why traditional ROI models fall short when applied to autonomous digital agents.
• Experience-driven methods to accurately measure the impact of agents on productivity and customer satisfaction.
• When an "Agent-First" approach is the right solution – and when it might not be.
• How to craft a compelling, metrics-driven business case for agentic implementation.

Nexxen | Proving Pendo’s power: From outage banners to enterprise impact

Two years ago at Nexxen, Pendo was being used for one thing: posting outage banners. Today, it is the heartbeat of the product experience across three platforms, driving everything from onboarding to AI agent analytics.

In this session, Product Training Specialist Isaac Miller and Senior Product Manager Evan Stiekman will share how they turned a simple training tool into a full-scale enterprise engine. You will learn how Nexxen created a powerful feedback loop: Isaac utilizes Guides and Resource Centers to drive education and capture qualitative sentiment, while Evan leverages that data to analyze time-to-value, identify bottlenecks, and shape the product roadmap.

Join them to hear how this partnership between L&D and Product helps Nexxen zero in on the most effective training content while simultaneously informing critical product decisions. Attendees will leave with a blueprint for building internal momentum and closing the gap between user education and product strategy.