Lightning round: Proving ROI, from apps to AI agents

Salesforce & Pendo | Measuring the ROI of agentic transformation: Use cases, metrics, and lessons from the front lines

Agentic AI is rapidly transforming the enterprise landscape, offering new ways to automate and optimize customer and employee experiences. But while the buzz is growing, many organizations are still navigating the gap between "AI hype" and "AI value." The answer often comes down to one key factor: understanding and proving ROI.

In this practical and insightful panel discussion, we’ll break down exactly what businesses need to consider before embarking on an agentic journey. From uncovering the common challenges holding back enterprise adoption to rethinking how ROI should be measured in an agent-led world, this session is designed to equip you with the clarity and confidence you need to move forward – or to wait strategically.

Using Salesforce’s Agentforce as a primary case study, our panelists will share real-world lessons on what it takes to succeed.

What you’ll learn:

• The real reasons behind Agentic adoption hurdles – and how leaders like Salesforce are solving them.
• Why traditional ROI models fall short when applied to autonomous digital agents.
• Experience-driven methods to accurately measure the impact of agents on productivity and customer satisfaction.
• When an "Agent-First" approach is the right solution – and when it might not be.
• How to craft a compelling, metrics-driven business case for agentic implementation.

Nexxen | From banners to agent analytics: Scaling Pendo across the business

When Jamie joined Nexxen two years ago, Pendo was used for one thing: posting outage banners. Today, it's woven into nearly every part of the product experience across three platforms—onboarding, in-app education, surveys, analytics, and more.

In this session, Jamie will share how a small training initiative turned into an enterprise-wide transformation. You'll hear what actually worked to scale adoption across departments, secure leadership buy-in, and replace redundant tools by proving value through impact reporting. You'll also hear what didn't work—and what Nexxen would do differently.

You'll leave with:

• Strategies for building internal momentum from a cold start
• How to demonstrate measurable results that get leadership attention
• A playbook for expanding from basic usage to organization-wide adoption