Radically rethinking metrics: Why targets and OKRs backfire and what actually works

SMART Goals and OKRs are so deeply ingrained in corporate culture, they're taken as gospel—we don't question whether goal-setting actually works.

You’ll learn to recognize patterns of how targets and OKRs can stifle curiosity, incentivize gaming the numbers, and distract teams from solving the right problems. But without OKRs, will you and your team be as ambitious, aligned, and motivated? Spoiler alert: Yes, yes, and yes! 

Through real-world examples, you'll see how shifting to a mindset of puzzle-setting and puzzle-solving drives far better business outcomes. You'll learn about a powerful framework to help you put this into practice so you can encourage experimentation, measure what matters, and make meaningful progress.