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Track 3: Accelerate your Pendo initiatives

Using Pendo to determine your product’s direction

The Nasdaq Dorsey Wright team has successfully overhauled a number of key products within their research platform—and Pendo was instrumental in every step of the process. In this session, learn how Nasdaq leveraged Pendo at every step of the lifecycle to make more efficient, data-driven decisions and drive better customer outcomes, including:

  • Prioritizing updates to the tools that were used most frequently
  • Identifying users whose opinions would be valuable in considering changes to make
  • Determining which features to emphasize or de-emphasize
  • Planning workflows in new tools
  • Educating clients on how to use the new tools
  • Fielding feedback once the new tools were launched


Connor Kamp

Director, Advisor Solutions

Nasdaq Dorsey Wright