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Track 2: Build for a digital-first world

Selling the value of data: Going from chips and salsa to the full menu

In this day and age, many of us are facing financial challenges and resource crunches. But this is fueling a healthy level of self-reflection for many organizations, as we continually drive to modernize experiences for our customers while maintaining the balance between cost and scale. In this session, Alex Hord from Dell Technologies explores some of the key challenges facing enterprise businesses—particularly around modernizing, scaling up (while saving money), and continuously delivering value to colleagues and customers. He’ll also discuss why perfection isn’t necessarily always the goal when it comes to iterating quickly; and share why early, easy wins and results—backed by data—can help rally stakeholder support and build buy-in for your future product initiatives.


Alex Hord

Director of Experience Insights and Design

Dell Technologies