Selling the value of data: Going from chips and salsa to the full menu ->
Director of Experience Insights and Design, Dell Technologies
Based out of Austin, Texas, Alex is the Director of Experience Insights and Design for Services Technology at Dell. Alex’s organization delivers data- and research-driven designs and communications that help millions of Dell customers save time, money, and effort by resolving and preventing issues that can disrupt or limit their ability to reach the full potential of their Dell products and services. With globally distributed teams and partners, his group collaborates and co-delivers intelligent solutions made for humans. To achieve this, comprehensive listening, analytical, and interactive solutions are critical for engaging users, measuring progress, and prioritizing what’s next.