Nichole Mace

Nichole is a product leader focused on SaaS and product-led growth businesses. She loves to develop and transform products into self-serve, “no-touch” offerings. Her greatest joy is delighting users with every interaction, then guiding them from an “aha” moment to real value, enticing them to return and engage long term. She lives for usability testing and customer interviews and finds the intersection of qual and quant data magical. She believes iterative development incorporating customer feedback along the way produces the best products.

Today, Nichole runs Product Growth at Pendo. Her most recent experience includes running PLG and End User Experience for LastPass, product management and UX/UI at BevSpot, Quilt, and Zipcar.