Nichole Mace

Nichole is a product leader focused on SaaS and product-led growth businesses. She loves to develop and transform products into self-serve, “no-touch” offerings. Her greatest joy is delighting users with every interaction, then guiding them from an “aha” moment to real value, enticing them to return and engage long-term. She lives for usability testing and customer interviews and finds the intersection of qual and quant data magical. She believes iterative development incorporating customer feedback along the way produces the best products.

Nichole founded and is leading the cross-functional Growth team at Pendo, where they have created and are currently iterating on their PLG motion. Additionally, they added a self-serve payment and new self-serve plan for Pendo.  Her most recent previous experience includes running PLG and End User Experience for LastPass, product management and UX/UI at BevSpot, Quilt, and Zipcar.