Designing Your Launch – 2-hour

In a perfect world, every feature is immediately and enthusiastically adopted by every customer. In reality, that’s rarely the case. As we add users and personas and our products become more feature-rich, launch communication has to evolve. That means rethinking the way we educate and enable users.

In this exercise, you’ll understand what goes into successful feature launches and design a plan to ensure you’re ready each time. You’ll walk away with a tactical plan that covers how you will: communicate feature launches and product updates, measure success using product analytics and sentiment, and capture and incorporate customer feedback. If you’re up for it, come with an upcoming product launch in mind, or use one of our ideas. Bring a colleague, or join a talented group of product people across several different industries for this workshop.