Using behavior insights to prioritize product efforts and improve internal tools ->
Director, Data Analytics, Fidelity
Will Culbertson is a Director of Data and Analytics at Fidelity Investments, where he leads the Pendo Associate Experience Community of Practice. Before joining Fidelity, he was a Strategy and Planning Director at USAA, and was also a Senior Data Analyst in various FinTech startups.
Will is passionate about the intersection of data analytics and experience design, and has worked closely with product teams throughout his career to help organizations integrate reliable analysis into their culture of decision-making.