Report

The State of Product Leadership 2021 – Europe edition

Each year, Pendo and Product Collective set out to take the pulse of the global product industry and examine the evolution of the product manager (PM) role. As the world underwent radical shifts in the past year, it put a spotlight on the strength and integrity of Europe’s digital economy. Digital transformation initiatives are accelerating, innovation is forging ahead with no interruptions, and product teams are crucial to ensuring these efforts are successful.

In our 2021 European State of Product Leadership report, now in its third year, we explore the product leader’s place in this fast-moving era of digital transformation. The report is based on a survey of product professionals in the United Kingdom, France, and Germany, and reveals six key findings about how they’re navigating this historic moment. It also begets the question: How can companies best support the product leaders who are steering Europe into the future?

Which companies are the most data-driven?

In Europe, traditional enterprises use quantitative data to make roadmap decisions more than any other type of company, presenting an opportunity for others to follow suit.

Breaking down European product leaders’ responsibilities

European product leaders are multi-taskers, and more likely to manage more than one product compared to their global counterparts.

Product teams are spearheading digital transformation

Product and R&D teams are leading the charge for digital transformation in Europe, regardless of which function drives an organisation.

Complete the form below to continue reading