How product teams can break free from cognitive bias

Not only do product teams need to design and build innovative features, they have to understand how those features are going to drive value for customers and advance key business goals. But cognitive biases can lead to misalignment between what you build and what customers want or the business needs.

Join Pendo’s Christine Itwaru (Principal Strategist, Mind the Product & Pendo) and Jeanette Fuccella (Director, UX Research) as they talk about the ways cognitive bias can play into product decisions—and how to work past them.

During this webinar you’ll learn:

  • Common examples of how cognitive bias affects product teams
  • How to balance “gut feel” and data-backed insights in product decision-making
  • Strategies and tactics to overcome bias and build better products

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