More and more SaaS companies are using the Net Promoter System as a key indicator of customer satisfaction and growth potential. Digital companies aren’t alone in this. Over two-thirds of the Fortune 1000 use NPS as part of their customer feedback programs.
Feeling left behind? Don’t worry – there’s a big difference between using NPS and using it well. The Big NPS Playbook starts at 0. It walks through the NPS basics, and a step by step approach you can follow to build a mature NPS program in your organization.