Proactive customer lifecycle guidance: The evolution of the nurture strategy ->
Adoption & Retention Marketing Manager, Adobe
My name is Conner Hatfield, and I am an Adoption & Retention Marketing Manager at Adobe. I’ve been a Pendo user for over 4 years. I create scaled cross-channel programs aimed at helping customers onboard, increase adoption, learn the why behind the how, and ultimately help them become power users of Adobe Marketo Engage. I also co-lead Adobe Marketo Engage’s in-product governance committee.
Outside of Adobe life, I am sports and music enthusiast. I love spending time with my family, coaching my 16u baseball team, playing guitar, and going on adventures (virtual and in-person) with friends. In a past life, I was an extra in Disney’s Flubber.