Bill Shufelt

Co-founder & CEO, Athletic Brewing Company

Bill Shufelt is the co-founder and CEO of Athletic Brewing Company, the largest and most decorated non-alcoholic brewery in America. As an outdoor enthusiast, trail runner, and busy modern adult, Bill realized that alcohol was holding him back from achieving all of his goals, so he left it behind for good in 2013. However, he still loved socializing with friends and family and pairing great brews with delicious meals. When Bill stopped drinking, he was surprised to discover that nobody had taken the time to develop a line of full-flavored, non-alcoholic beers for the 60% of Americans who drink less than one time per week. So, Bill set out to change that by creating a company focused on crafting delicious adult non-alcoholic beverages that didn’t compromise on taste or quality. In 2017, Bill left a successful career at one of the world’s largest hedge funds to begin building the first U.S. brewery and taproom dedicated entirely to non-alcoholic beer, despite skepticism from industry insiders.

Since its commercial debut in 2018, Athletic Brewing has become a top 10 U.S. craft brewing company and a top 20 overall U.S. brewing company by revolutionizing how modern adults drink. Non-alcoholic beer is now the fastest-growing category in the beer industry and the only segment with consistent double-digit growth over the last five years. Today, Athletic Brewing is America’s number one non-alcoholic beer brand with over 19% market share. Its award-winning non-alcoholic beers can be consumed anytime and anywhere, and are available at more than 75,000 retailer locations nationwide. The company operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at