Abby Grotz

Abby is a Digital Success and Customer Experience Strategist. She’s passionate about creating personalized customer journeys at scale and collaborating with cross-functional teams to launch high-impact digital solutions. With seasoned experience in customer retention and marketing, her strategies are data-driven and tied to proven growth and retention outcomes.

At Okta, Abby drives the digital customer strategy and programs for new product releases to drive customer adoption. Her strategies are customized and multi-channel, always keeping the customer experience in mind. Prior to Okta, Abby has worked at Docusign and several Software as a Service (SaaS) companies in Lifecycle Marketing and Customer Success roles.