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Track 3: Business of Product

Utilization does not equal value: Aligning your Pendo program to your leadership’s goals

If you have 10 minutes with the C-suite and they ask you what you do with Pendo and how it positively affects the business, how do you actually demonstrate impact and show ROI? How do you define measurable business outcomes and create an executive-level value narrative that connects Pendo utilization to positive business impact? During this panel discussion, Pendo customers will share how they are assessing the impact of their company’s Pendo usage. They will also share examples of value stories to illustrate positive business outcomes to company leadership.


Kat Noreen

Sr. Value Realization Consultant


Alex Obermeyer

Manager, Product Analysts


Caroline Oles

Sr. Director Client Experience and Enterprise Product Operations

Cox Automotive