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Track 2: Build for a digital-first world

Starting and scaling product ops: The data-driven journey

Thursday 10/19

10:00 am - 10:45 am

Product ops was not in our lexicon five years ago—and particularly not in a more traditional, non-software industry like supply chain and logistics. As our business evolved and our digital products became the customer and employee experience, more than ever, there was a need for cross-functional alignment and a source of truth (quantitative data!) about the user experience. Come hear about Coyote Logistics, a UPS Company’s, journey to start and scale product ops: Lessons learned, measuring success, and what lies ahead.


Heidi Serwer

Director, Product Success

Coyote Logistics, a UPS Company