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Track 2: How I Pendo User Deep Dives

Profitability in a better user experience: Measuring UX-driven ROI with Pendo

Businesses are incentivized, literally, to build a product that is profitable. While there’s inherent value in a better user experience, that isn’t always enough to sway prioritization. By measuring the return on investment of a feature, you can arm yourself and your team with a stronger case for building a quality user experience over the minimum viable product.

In this talk, you’ll explore how to use Pendo analytics to make a case for the direct financial impact of an improved user experience. This talk will highlight both a pre-development and post-development assessment of the impact of good UX on ROI.


Jason Anderson

UX Researcher