Keynote: Building responsible products—Why intent matters more than ever

9:00 am - 10:00 am

Building successful products has always been about solving problems. But the scale and complexity of the problems we face is at an all-time high as we consider creating solutions that are safe, ethical and inclusive.

Focusing purely on outcomes can cause unintentional harm to humans, our communities, and society. How can we meaningfully improve the world when the speed and continuous introduction of new technology seems to make all of us more vulnerable? What can we do when facing conflicts of interest around creating responsible solutions?

Now more than ever, we need to be accountable for the decisions we make and understand the lasting impact our products leave behind.

Attendees will learn:
• What it means to create safe, ethical, and inclusive solutions
• Real-world examples of how thinking responsibly could have improved outcomes
• How to embed responsibility into the product development process
• Best practices for building products with responsible intent


Andy Vitale

Executive Vice President of Design

Rocket Companies

Pendomonium 2022 poster