Drive Adoption Track Fletcher

Proactive customer lifecycle guidance: The evolution of the nurture strategy

2:30 pm - 3:00 pm

In-product guidance is key to help customers become successful with a product. But it’s not enough to just create a guide in a silo with the hopes that it will have an impact on adoption. How do we take these experiences to the next level to ensure we are delivering timely and relevant guidance to increase adoption? Adobe solved this challenge by applying a drip nurture strategy to an in-product guide strategy, which resulted in greater feature adoption. Learn how Adobe Marketo Engage evolved its in-product guide nurture strategy with a customer-first mindset. You’ll discover how the Adoption & Retention Marketing team at Adobe created use case specific onboarding experiences, nurtured users to adopt sticky features, and deployed a “choose your own journey” in-product guide experience using Pendo.


Conner Hatfield

Adoption & Retention Marketing Manager


Pendomonium 2022 poster