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Track 5: Prove product value

Overcoming the “DRIP” factor: Data rich, information poor

Data is the oil of the 21st century. Everyone wants it, but few know how to maximize its value. A successful data strategy requires more than just technology—you need to know how to find the signal in the noise. In this session, Travis and Ryan will share tactics for mining valuable information from your product and business data, and demonstrate how to translate it into appropriate, buy-in-building strategies.


Travis Brown

Product Manager


Ryan Dobson

Senior Product Owner