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2023 - Track 5: Prove product value

How to revolutionize your product development process and build breakaway products with customer feedback

Are you ready to take your product development to the next level? In this session, Jay and Zhuldyz will explore the full potential of Pendo to transform your customer feedback into cutting-edge feature innovation and get your organization well on its way to creating products that truly stand out from the competition. You’ll leave equipped with the knowledge and strategies needed to build breakaway products and digital experiences, including insights into:

  • How to master customer feedback: Learn how to efficiently collect, analyze, and interpret customer feedback to identify areas for improvement, uncover hidden opportunities, and prioritize feature development
  • Case studies and success stories: Get inspired by real-life examples of how the Houghton Mifflin Harcourt team has harnessed the power of Pendo to revolutionize their product development process, so you can achieve similar success


Jay Brewer

Senior Vice President, Digital Product Design

Houghton Mifflin Harcourt

Zhuldyz Alimbek

UX Researcher

Houghton Mifflin Harcourt