Delight Users Track

How Rocket Central leveraged Pendo to increase speed to action in a changing market

1:00 pm - 1:30 pm

What do you do when the market you’re in goes from positive to not so positive? Beyond that, how do you maintain your position as a leader in your space in times of rapid change? Rocket Central supports the many channels of Rocket companies. Rocket Central found themselves in this exact position as the mortgage market shifted. So, what did they do? Rocket Central turned to Pendo to hear from and understand the needs of their audience! They used Pendo to create survey intercepts to ask their audience what they needed. Then, they leveraged Pendo’s NPS studies to target specific new B2B partners to market to. As a result, Rocket Central used insights and targeted marketing to grow the business. Join this session to learn how Pendo can help you move at the speed of your changing market.


Speaker(s)

Liju George

Senior Market Researcher

Rocket Central

Pendomonium 2022 poster