Building a New Revenue Engine with Pendo Adopt

Abstract

What started as a simple customer request turned into a successful new offering. Q2 provides a digital banking platform for banks, credit unions, and other financial institutions, who wanted to understand their customers’ in-app behaviors, and to deliver custom notifications to their users. This led to a fork in the road - should we build this ourselves, or can we partner? Learn how we found the fastest path to market, and how we launched and support this new offering with Pendo Adopt.