Drive Adoption Track Fletcher

How marketing teams can increase and optimize in-app guide engagement

11:30 am - 12:00 pm

How do you create effective in-app guides that engage users? At Zendesk we noticed that our engagement rates were lower than expected, so we embarked on a journey to better understand what strategies would improve engagement. Using a variety of techniques including A/B testing, customer-centric copy, and user-driven activation, we have refined our approach and seen engagement rates increase. Learn about our journey and discover best practices you can apply to your own guides program.


Lucile Vea

Group Manager, Engagement Marketing


Pendomonium 2022 poster