Drive Adoption Track
How marketing teams can use Pendo to increase and optimize in-app guide engagement
11:30 am - 12:00 pm
How do you create effective in-app guides that engage users? At Zendesk we noticed that our engagement rates were lower than expected, so we embarked on a journey to better understand what strategies would improve engagement. Using a variety of techniques including A/B testing, customer-centric copy, and user-driven activation, we have refined our approach and seen engagement rates increase. Learn about our journey and discover best practices you can apply to your own guides program.
Group Manager, Engagement Marketing