Decide with Data Track Meymandi

How Fidelity uses product analytics to enrich client engagements and drive retention

2:30 pm - 3:00 pm

We’ve all heard the catchphrase, “knowledge is power.” In the world of digital products, knowledge is also delight. At Fidelity Clearing Canada, part of Fidelity Investments global group of companies, we use data about customer behavior and product engagement to further enhance client relationships. As a result, customers are more engaged, product adoption is higher, and we’ve increased client retention. Discover how this financial services enterprise is using product analytics to enhance the customer experience and get inspired to bring similar ideas to your business.


Speaker(s)

Cora Hilgert

Product Operations Manager

Fidelity Clearing Canada

Pendomonium 2022 poster