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Track 2: How I Pendo User Deep Dives

From concept to conversion: How customer marketing and product management drive PLG success

Join us as we explore CallRail’s collaborative journey of taking a product-led growth strategy from concept to conversion. In this session, we’ll dive into the pivotal partnership between customer marketing and product management and explain how we drive PLG success through our in-app cross-sell and upsell strategy. We’ll showcase Pendo’s impactful role in aligning customer marketing and product management efforts, enhancing user experiences, and increasing conversion. From conceptualization to execution, we’ll share our 3-pronged approach to targeting users at the right time with the right message. We’ll also share essential dos and don’ts for building successful in-app campaigns so you don’t repeat our mistakes. Real examples and tangible results will leave attendees inspired and equipped with an action plan to apply to their own businesses.


Carly Cornforth

Head of Customer Marketing


Sarah Parham

Associate Product Manager