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Track 3: Business of Product

Demonstrating the impact of your awesome analytics work

Your team is doing amazing analytics work. You can create measurable targets for any initiative and your insights are leading to great business decisions, but the one metric you can’t nail down is the impact of analytics. We’ve all been there, and in this session, Drew will show you how Thomson Reuters discovered a new way to demonstrate the impact of analytics through their product decision framework.

Expect to learn how tracking product decisions enables TR to measure and increase the impact generated from product analytics, resulting in understandable results that stand out. We’ll also share how this framework was developed and lessons learned as we adopted this new process, so you’ll learn how to demonstrate the impact of your awesome work, no matter how you measure it.


Drew Harden

Sr. Director Product Analytics

Thomson Reuters