A product-led approach to product-market fit

In the past few years, we’ve seen a pioneering group of software companies cross over $1B in revenues. If you look at their go-to-market strategy, you will notice almost all of them took a product-led approach in terms of acquiring, activating, and monetizing their customers. The PLG model is becoming the new GTM standard for building a large and efficient software business. But at the heart of PLG lies a strong product-market fit. In this talk, Sudhee Chilappagari analyzes successful software companies and how they took a product-led approach to discover product-market fit.