Product experience

Thinking outside the tree: Using workflow graphs to transform the client experience

"B2B systems are expanding at a faster pace than ever. As a result of better tools and more efficient development, feature sets are growing exponentially. The decision-tree model implemented by so many mature systems is quickly becoming inadequate, and, if left unaddressed, clients and users will get lost in a sea of functionality. A graph-based user experience, typically in the form of workflows, is the solution.

This session will illustrate how Pendo analytics can reveal navigation patterns: where users get lost, stuck, or just flat-out buried in needless clicks, and how these patterns can be evaluated and abstracted to design faster, cleaner, repeatable, and customizable user paths through your system."


Robert Slaughter
Robert Slaughter Principal, Product Management Morgan Stanley E*Trade