Thinking outside the tree: Using workflow graphs to transform the client experience

"B2B systems are expanding at a faster pace than ever. As a result of better tools and more efficient development, feature sets are growing exponentially. The decision-tree model implemented by so many mature systems is quickly becoming inadequate, and, if left unaddressed, clients and users will get lost in a sea of functionality. A graph-based user experience, typically in the form of workflows, is the solution.

This session will illustrate how Pendo analytics can reveal navigation patterns: where users get lost, stuck, or just flat-out buried in needless clicks, and how these patterns can be evaluated and abstracted to design faster, cleaner, repeatable, and customizable user paths through your system."