Product Masterclass with Pendo and UserTesting

Raleigh Convention Center, 4th Floor, Ballrooms B&C

Quant + Qual: How to use numbers and stories to build compelling products
Up to 90% of new products fail. This interactive session will focus on quick, effective techniques to improve products by marrying qualitative and quantitative data. You’ll walk away with strategies to help you:

  • Generate actionable insights
  • Incorporate qualitative and quantitative data into your product lifecycle
  • Craft compelling, data-backed narratives to gain buy-in


Marcus Martin
Marcus Martin Director, Digital Experiences & Innovation UserTesting
Lija Hogan
Lija Hogan Customer Experience Consultant; Intermittent Lecturer University of Michigan- Ann Arbor