Marcus Martin Director, Digital Experiences & Innovation UserTesting
Lija Hogan Customer Experience Consultant; Intermittent Lecturer University of Michigan- Ann Arbor
Raleigh Convention Center, 4th Floor, Ballrooms B&C
Quant + Qual: How to use numbers and stories to build compelling products
Up to 90% of new products fail. This interactive session will focus on quick, effective techniques to improve products by marrying qualitative and quantitative data. You’ll walk away with strategies to help you:
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