Building a New Revenue Engine with Pendo Adopt


What started as a simple customer request turned into a successful new offering. Q2 provides a digital banking platform for banks, credit unions, and other financial institutions, who wanted to understand their customers’ in-app behaviors, and to deliver custom notifications to their users. This led to a fork in the road - should we build this ourselves, or can we partner? Learn how we found the fastest path to market, and how we launched and support this new offering with Pendo Adopt.


Michael Vasquez

Michael Vasquez

Product Owner, Q2 Discover and Creative Services