How to Define Your Product Strategy

Session Abstract

Does your product team have a well-defined product strategy? In this interactive session, product management expert Dan Olsen will share advice from his book The Lean Product Playbook on how to define your product strategy.

You’ll learn:
• How to focus your product strategy on customer benefits instead of product features
• The Kano Model and the Product Strategy Grid
• How to use these frameworks to define how your product will be better than the competition

Dan will illustrate concepts with real-world case studies and interactive exercises. Come learn how to take your product strategy to the next level.