Does your product team have a well-defined product strategy? In this interactive session, product management expert Dan Olsen will share advice from his book The Lean Product Playbook on how to define your product strategy.
• How to focus your product strategy on customer benefits instead of product features
• The Kano Model and the Product Strategy Grid
• How to use these frameworks to define how your product will be better than the competition
Dan will illustrate concepts with real-world case studies and interactive exercises. Come learn how to take your product strategy to the next level.