Pendo Introduces Pendo Vox, a Free NPS Tool for Digital Product Teams

Written by Laura Baverman  | 

4 min


We’re live at the Mind the Product conference today in San Francisco, introducing to conference attendees a new offering from Pendo. Pendo Vox makes it free and easy to launch an NPS campaign and begin collecting feedback from users in-app or via email.

Here’s how it works:

Check out our social media accounts to learn more about Pendo Vox and to follow the Vox Fox through the streets of San Francisco.

The news release:

RALEIGH, NC and SAN FRANCISCO, CA — JULY 17, 2018 — Pendo, creator of the leading product cloud for digital products and data-driven product teams, today announced Pendo Vox, a free tool that helps product teams quickly and easily collect, analyze, and share user feedback in any web or mobile app and via email using the Net Promoter System®️. Pendo Vox launches publicly at the Mind the Product conference in San Francisco.

According to the May 2018 Gartner report “Customer Experience 2018 Benchmarks: Turning Return on Investment Into Reality,” two of the top three customer experience priorities for 2018  are to collect and analyze feedback and communicate actions to employees and customers, and to implement and measure customer experience metrics (n=209).

Pendo Vox provides a direct solution to both priorities, making it easy to capture qualitative feedback using NPS, the most popular and widely accepted method for understanding customer sentiment and gauging user satisfaction. Using Pendo Vox, product teams can:

  • Create an NPS poll and one-question survey.
  • Deliver the survey in-app or through email to targeted customer segments.
  • Track NPS score, response rate and distribution, and compare across segments and over time.
  • Integrate poll responses with Slack to share NPS scores and verbatims with their entire team in real-time for fast follow-up and a continuous pulse on user happiness.

“Product teams that aren’t collecting NPS data are probably flying blind,” said Todd Olson, CEO and co-founder of Pendo. “Pendo Vox is our answer to this. This is a particularly important product release for me, both because Pendo’s lack of email support had been a long-time adoption barrier for our NPS features; and because, by making Pendo Vox free forever, every single product team on the planet now has the chance to collect NPS data.”

Pendo first introduced in-app NPS polls and surveys to customers in February 2016. Since that time, Pendo customers have reported 2-10X increases in responses when they poll users while logged into their software. Henry Schein, a global distributor of health and dental supplies, increased its NPS score by 43 points in under six months after using Pendo for NPS. Public relations software TrendKite doubled the number of responses from previous surveys, using feedback to improve its onboarding experience and help users discover more capability within the platform.

With Pendo Vox, the company is making select features of its commercial product available for every product team to use free of charge.

Using Pendo Vox, product teams can deploy an NPS survey in their app or website within minutes by pasting a couple lines of JavaScript into the code and then using the step-by-step wizard to design a survey and select a target audience. A new integration allows users to deploy the same survey via email to reach a different or perhaps less active segment of customers. This is important for targeting a representative sample of respondents including both active users who respond to a survey in-app and less active users who are better engaged by email.

A simple dashboard allows product teams and their colleagues to track NPS scores and analyze feedback in real-time. These teams can then compare scores across customer segments to help identify product issues as well as potential advocates, or customers at risk for churn.

Get started with Pendo Vox at

About Pendo

Pendo is a product cloud that provides user insight, user guidance and user communication for digital product teams. With Pendo, these product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources. Founded in 2013 in the heart of Raleigh and backed by Battery Ventures, Spark Capital and Meritech Capital, Pendo has raised $56 million and counts over 600 customers, including Zendesk, Salesforce, Coupa, Gainsight, BMC, and Sprinklr. Pendo tracks 1.5 billion user actions a day, and improves the product experience for 80 million users every month. In July 2018, Pendo released Pendo Vox, a free complement to its core product, which allows teams to collect user feedback in app and via email. Pendo is also the producer of ProductCraft, a destination editorial site with insights by and for product leaders; and Pendomonium, a premier product conference. For more information, visit: