Diversity & inclusion at Pendo

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Our vision

Pendo is on a mission to elevate the world’s experiences with software. To meet our mission, we need people of all backgrounds, from all lived experiences, and with all different perspectives working together. As we scale and grow, we know our Pendozers will be key to our success in this journey. This is why we are constantly working to build a culture where Pendozers can be authentic, do their best work, and thrive together. We know that diversity coupled with a truly inclusive culture–where employees can bring their whole selves and perspectives–can unlock innovation, creativity, and bold ideas.

2022 report on diversity, equity, and inclusion at Pendo

Our annual report details the progress we’ve made toward becoming a more diverse, equitable, and inclusive company.

Read the Report ->

Where we’re focusing in 2022


Focus on sourcing, partnerships, and training to break bias in the recruiting process and to expand the reach of recruiting efforts.


Increase community engagement through education, service activities, and partnership.


Build an inclusive culture and reinforce our values so all Pendozers feel like they belong and can thrive at Pendo.


Update the Pendo platform to improve accessibility and promote inclusion.

Diversity data

(based on EEOC, overall + people managers for ethnicity and gender)

One of our core values is “show me the data.” We are upholding this value by making public our latest ethnicity and gender data, as reported to the U.S. Equal Employment Opportunity Commission. In future updates, we will share the results of a detailed employee survey that includes Pendo’s employees in Israel and the U.K.

Where we stand today

Race & Ethnicity | 2017-2021

*Based on EEOC reported data. Updated July 2020.

Gender Identity | 2017-Present

*Based on EEOC-reported data, which does not yet include non-binary as a gender identity.

All People Managers | Present

*Based on EEOC-reported data, which does not yet include non-binary as a gender identity.

Core values

Our values guide everything we do at Pendo. Learn more

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Respect our lives outside of work

We bring our whole selves to work and celebrate what makes each other unique.

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Be direct & transparent

As individuals we are timely, candid, and respectful in providing feedback–even when it’s hard to do so.

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Maniacal focus on the customer

If there’s an opportunity to improve the customer experience, we do it.

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Bias to act

We take initiative to get things done, collaborate, and go above and beyond the call of duty.

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Show me the data

No matter what the decision, data should be the primary input for decision making.

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Act like owners

We use good judgement in our actions & decisions and implicitly have the trust from our colleagues to be able to do so.

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Win together

We succeed together & challenge each other to grow. We collaborate & support one another as a team.

Pendo company kickoff, February 2020

Affinity groups at Pendo

Employees who are free to bring their whole selves to work are more productive and innovative, which benefits the entire company. Employee-led affinity groups provide a welcoming and safe space for conversation, education, and mentorship. They also help galvanize Pendo within our communities.

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Women of Pendo

The Women of Pendo affinity group facilitates gender diversity at Pendo by raising the visibility of women in the workforce, researching and recommending solutions to issues affecting women; and providing opportunities for women to develop leadership skills and broaden their network.

Gender, Sexual, and Romantic Minorities

The GSRM affinity group provides a safe, inclusive and productive workplace for GSRM employees by educating the company on GSRM issues, guiding the company on recruitment, outreach and retention strategies; and providing support and mentorship in career and personal growth.

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Minority Organization Spreading the Advocacy and Inclusivity of all Cultures

The MOSAIC affinity group helps Pendo foster an environment of inclusiveness by supporting efforts to attract and retain the best URM talent, promoting URM members’ leadership and development, and leading other employees toward better cultural understanding.


The Neurodiversity affinity group’s mission is to help Pendozers with ADHD, ASD, or other neurological differences be accepted, and thrive at Pendo. This group works to provide mentorship, guidance, and support for ND individuals and for parents, loved ones, and caregivers of ND family members.

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The Femmegineers affinity group provides a safe space of understanding for underrepresented genders in engineering roles, creating opportunities for collaboration, mentorship, personal development and career growth.